If you ran broad match, automatic, or discovery campaigns during Spring Deal Days, these campaigns generated a massive amount of search term data.

What to do:

1. Download your Search Term Report

2. Identify high-performing keywords

Look for keywords that generated:

✅ Multiple sales (3+ orders)

✅ ACoS below your target (e.g., under 30%)

✅ High conversion rate (8%+)

These are your winners—keywords that proved they can drive profitable sales.

3. Create dedicated exact match campaigns for winners

Don't leave these high-performers buried in a broad match campaign. Give them dedicated campaigns where you can:

While you were discovering winners, you were also paying for losers—keywords that generated clicks (and cost you money) but produced zero sales.

These are the silent budget killers that most sellers never address. After Spring Deal Days, you likely have dozens or even hundreds of these wasted terms in your Search Term Report.

What to do:

1. Identify budget-wasting keywords

Go back to your Search Term Report and filter for:

❌ Keywords with 10+ clicks and zero orders

❌ Keywords with high ACoS

❌ Irrelevant searches that don't match your product

2. Add these as negative keywords

You likely have campaigns that were already running before Spring Deal Days—your core, established campaigns targeting your main keywords and products.

During the sale, these campaigns performed differently than usual. Some keywords crushed it, others disappointed.

What to do:

1. Identify performance changes in established campaigns

Pull performance reports for your existing campaigns comparing:

Look for:

2. Increase bids on proven winners

Especially if a keyword in your established campaign:

This keyword proved it can handle higher traffic and convert profitably. Even without deal pricing, it's worth paying more to maintain visibility.

3. Decrease bids on underperformers

If a keyword in your established campaign:

During Spring Deal Days, thousands of shoppers viewed your product pages. Some bought, but many didn't. These warm prospects are incredibly valuable—they already know your product exists and considered buying it.

Now's the time to bring them back with retargeting campaigns.

What to do:

1. Set up Sponsored Display retargeting campaigns

Sponsored Display allows you to retarget shoppers who:

2. Create compelling ad creative

Use lifestyle images or infographics that highlight:

3. Expand to competitor retargeting

Target shoppers who viewed competitor products:

4. Layer in audience targeting

Combine retargeting with Amazon's audience segments:

Why this matters:

Retargeting campaigns typically have:

Spring Deal Days likely disrupted your normal budget allocation. You probably increased spend on certain campaigns, paused others, or shifted budget around to capitalize on the event.

Now it's time to reallocate budget based on post-event performance.

What to do:

1. Identify your most profitable campaigns

Pull a performance report for all campaigns from Spring Deal Days and rank by:

2. Shift budget to winners

Your top 20% of campaigns likely drive 80% of your profitable sales. Give them the budget they deserve.

3. Pause or reduce low performers

If a campaign consistently underperforms (ACoS over 2x your target, low conversion rate, minimal sales), don't keep throwing money at it.

4. Create a sustainable daily budget plan

Set realistic daily budgets that you can maintain long-term: