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We’re Launching the First-Ever Anthem for Amazon Sellers!

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Most people have no idea what it really means to be an Amazon seller. They don’t see the pressure, the setbacks, or the constant changes you’re forced to adapt to.

They see the storefront — but not the storm behind it.

📅 That’s why, on August 4th at 00:00, we’re launching the very first anthem for Amazon sellers — a song that finally puts our real story into words!

It’s called Boxes & Dreams, and it’s a piece of my life, a piece of your life, and a piece of every person out there:

Who’s ever stayed up past midnight trying to make sense of a random ASIN suspension,
Who’s ever refreshed their campaign dashboard 10 times in a row, hoping the ACoS would come down just a little,
Who’s ever had to explain to their partner why they’re still working on “that Amazon thing” even when the results are unpredictable.

Why I Wrote Boxes & Dreams

Because I needed to tell the truth about what this life really feels like — not the version people imagine when they hear the words “online business,” but the real, unfiltered, behind-the-scenes experience of building an Amazon brand from the ground up.

And I knew, deep down, that I wasn’t the only one feeling this.

I’ve lived the 5AM mornings where the first thing I do is open Seller Central, half-asleep but already worried, checking to see if sales dropped overnight. Or if a customer left a review that could knock my rating down.

I’ve sat at my desk in silence after getting a suspension notice, just staring at the screen, heart racing, wondering if the past 8 months of work were about to vanish with one vague policy violation.

I’ve seen ads draining my budget without a single conversion. Launched products that flopped.

And made mistakes, hiring the wrong people and trusting the wrong suppliers.

But I’ve kept going! 🚀

Because there’s a part of this journey that no one talks about enough: the part where you keep choosing to show up, even when no one else understands why.

The Parts of The Amazon Life No One Talks About

If you’re anything like me, you’ve had moments where you felt like the people around didn’t really get what you do — or why you care so much about something that seems so unimportant to them.

They don’t understand why you’re still working at 9PM on a Saturday. They don’t see the stress you carry when a supplier changes packaging without giving a notice first, or when a customer complains that their item arrived “slightly used”.

They don’t know how it feels to carry the weight of uncertainty, because this business, as beautiful and full of possibility as it is, is also deeply unpredictable.

But we carry that weight anyway. In silence and with grit.

And that’s why I had to write this song—because someone needed to say it out loud!

The Dream That Comes Wrapped in Every Delivery

I can still remember the moment the phrase “boxes and dreams” came to me — because in just 3 words, it captured everything this life is about: the grind we live daily, and a dream that keeps us going.

A dream of freedom and independence.

A dream of being able to support the people we love without asking for permission.

A dream of waking up and knowing we own our time.

A dream of not just selling something — but building something that lasts.

And even though most people don’t see it, even though it doesn’t always look glamorous or polished or easy — we see it. And we believe in it!

Because for us, freedom tastes like a shipped-out pack.

You’re Not Alone in This — I’ve Walked the Same Road

There’s a part in the second verse that still makes my chest tighten when I hear it played back in the studio:

“Suspended once? Man, I been there,
ASIN hijacked? I didn’t just stare.”

Because that’s not just a lyric. That’s my reality. That’s the day I lost sleep trying to remove a fake seller from my listing, the week I spent rebuilding my brand after a competitor tried to tank it with negative feedback and fake reviews.

I’ve cried over product launches that failed. And I’ve spent months getting a listing to rank, only to see it disappear after running out of stock.

I’ve felt the ache that creeps in when it feels like no matter how hard you push, the platform keeps moving the finish line.

But here’s what matters more than all of that:

I’m still here, and so are you.

And that’s what Boxes & Dreams is really about.

The Loneliest Hustle… But the Most Rewarding One

It’s not easy to put this life into words — especially for people who’ve never lived it.

You try to explain what you do, and suddenly you’re talking about BSR fluctuations, stranded inventory, IPI scores, or the chaos of a Q4 fulfillment delay — and before long, you can feel the conversation drifting.

Not because they don’t care, but because they’ve never known what it feels like to have your entire business hinge on something as small as a delayed shipment or a miscategorized ASIN.

And after a while, that kind of loneliness… starts to sink in.

But something changed for me while writing this song.

Somewhere between the verses and the memories that shaped them, I realized:

We may operate from different corners of the world, but we’re not alone in this.

There are thousands of us — tens of thousands — each with a different storefront, a different strategy, a different story… but the same fire inside. 🔥

We’re the ones who build and rebuild and keep moving forward no matter how often the rules change.

We’re the ones who keep going even when no one claps, even when no one understands.

And now, finally, we have something that brings us together:

The first anthem for Amazon sellers, to remind us we’re walking this road side by side.

If You’ve Made It This Far, Then This Song Is For Us! 🎵

If you’ve ever faced moments of doubt but chose to keep going, trusting that your efforts would lead somewhere meaningful — this song was made with you in mind.

If you’ve ever read a review that stung, or watched sales dip unexpectedly, yet still showed up the next day with new ideas and a stronger mindset—this is for you.

More than anything, I hope that when you hear this song, you feel proud — not just of where you are, but of how far you’ve come.

Because this is a celebration of the resilience, creativity, and belief that drives every Amazon seller forward… even when no one else quite understands the journey.

Boxes & Dreams is our reminder that we’re not just building businesses — we’re building our freedom!

We got here chasing boxes and dreams — and we’re just getting started.

📣 Mark your calendar: August 4th on YouTube, the anthem Boxes & Dreams goes live. And when you hear it, I hope you feel more inspired than ever to keep going.