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Top 4 Email Marketing Platforms for Amazon Sellers
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Amazon sellers often believe email marketing is too complicated for their business model. But it's far from the truth, as there are effective strategies and easy-to-use tools to jumpstart this powerful online channel.
The reality is that businesses that don't use email marketing leave money on the table now more than ever, since the best tools are affordable and effective, with a potential ROI of $47.80 for every $1 invested.
Aside from that, email marketing has advanced immensely in the past few years and is a channel that won't be going anywhere.
However, to get the most out of your email marketing, you'll need the right email marketing software. These platforms simplify the whole process, offering a suite of features that facilitate email communication, identify promising leads, nurture them, and close the deal.
At intelliRANK, we tested 4 of the most popular email marketing software providers and created an analysis, so you can choose the best software for your business. Additionally, in the end, we'll show you which email provider works best for Amazon sellers.
What are Email Marketing Services?
With email marketing, you get automation, subscription management, email communication, notifications, campaign management, seamless integration with other marketing tools, analytics, and more.
Through these platforms, you can build strong relationships with prospects and customers, walk them through the buyer's journey, and stay in touch in order to turn your existing customers into loyal fans.
As email service providers (ESPs) evolve, they offer advanced features like A/B testing, automation, and personalization, making them invaluable to business owners and marketers seeking to engage with their audience.
What to look for in an Email Marketing Platform?
1. Price
Based on different company sizes and needs, you should aim for email software that offers free-forever plans, free trials or provides a good deal.
2. Ease of use
You shouldn't need any technical skills to use email marketing software. The tool should be easy to use, with features like drag-and-drop email design and workflow templates.
Our favorite email software makes it easy for novices and experts to use.
3. Deliverability
Getting your emails into your customers' inboxes is essential. Deliverability is more important to us than anything else.
4. Security
Protecting personal and sensitive customer data is crucial. DMARC email authentication standards and strong security practices are important to ensure your email marketing service provider is compliant.
5. Audience Segmentation
Email marketing is all about personalization, and audience segmentation is essential.
6. Automation
Automated workflows, triggered sends, and scheduled emails make email marketing a breeze for teams of all sizes.
7. Third-Party Integrations
Look for email marketing services that seamlessly integrate with the other tools you use, especially your CRM.
8. Data Analytics
Without looking at the numbers, you can’t know exactly if your email communication brings results or not. That is why you should pick a software that monitors your email campaigns' performance with robust data analytics.
9. Customer Support
A responsive and helpful customer support team is essential for those moments when you need assistance.
Now that you know what you should consider before choosing an email marketing software, let's take a look at 4 email marketing tools we personally tested, and what their advantages and differences are.
4 Top Best Email Marketing Platforms for Amazon Sellers
1. Omnisend
A good marketing tool doesn't have to be expensive, and Omnisend proves it. This tool lets you grow your email marketing ROI for free thanks to its generous free plan. And if you want to send more than 500 emails a month, you can look at Omnisend’s paid plans, which start at just $16/mo.
If you choose Omnisend to help you leverage the power of email, we also have a special 20% discount for you!
Just make sure you add this code at the checkout: P-20OFF3MINT
Also, this program lets you create engaging emails quickly by automatically identifying your store's branding and adding it to your email templates.
Omnisend is an email & SMS marketing software that was built to help e-commerce stores build customer loyalty and generate more sales. It has one-click integration with Shopify, BigCommerce, WooCommerce, and more, meaning that it is easy to get started and sync data with the platform seamlessly.
Key features
1. Email features tailored to e-commerce, including recommended products, direct product listings, and special discount codes
2. Emails and pop-ups automatically incorporate your store's branding
3. Templates for pop-ups, signup forms, and landing pages based on seasonal or goal-oriented themes
4. Messages can be targeted to any customers with flexible segmentation
5. Customer insights for each campaign, including click map reports, open rates, click-through rates, sales numbers, and order numbers
6. Using AI to segment customers based on their lifecycle to engage them better over time
Pros & cons
Pros:
✅ Highly acclaimed 24/7 support
✅ Full-featured e-commerce email marketing
Cons:
❌ Free plan is limited to 500 emails/month
Pricing
👉 Free plan available. With it, you can send up to 500 emails per month, as well as access most advanced features available to paid plan users.
What’s more, Omnisend provides round-the-clock email and live chat support even on its free plan.
👉 Standard: $16+ per month
👉 Pro: $59+ per month
2. Mailchimp
Mailchimp is one of the most popular email marketing software programs—and for good reason: it's free, easy to use, and works with all kinds of businesses.
Due to its focus on startups or one-person teams, this email marketing software doesn't offer as many advanced features as others on this list. This is why many brands look for alternatives to Mailchimp when they start growing.
Mailchimp is one of the easiest tools to use, and it'll help you get the hang of email marketing. But once you're established, you might want to switch to a more advanced email service.
Key features
1. A very convenient free plan
2. Email content optimizer that suggests more engaging content
3. Easy-to-use reporting features to track the effectiveness of your email campaigns
4. Triggered emails sent to subscribers through advanced automation
5. Quick and easy segmentation that helps you target your customers more effectively
Pros & cons
Pros:
✅ A generous free plan
✅ Very easy to use and build campaigns
Cons:
❌ Not for established or advanced marketing
❌ Gets expensive for larger contact lists
Pricing
👉 Free plan available.
For up to 500 contacts, pricing is:
👉 Essentials: $12,40 per month
👉 Standard: $19,08 per month
👉 Premium: $333,93 per month
3. ActiveCampaign
ActiveCampaign comes with a CRM and sales automation. There's also contact lead scoring and SMS prospect nurturing in the Sales Suite.
For brands who need these features, Active Campaign is a powerful workhorse that doesn't require subscriptions to other sales tools. However, it's also best for bigger businesses with more comprehensive needs and bigger budgets.
Key features
1. Drag-and-drop automation workflows that are easy to customize
2. Use triggers to create new tasks and notifies your sales team, or use workflows to nurture leads automatically
3. Offers a variety of segmentation options, allowing you to personalize your messaging
4. Business lead scoring calculates how your contacts have interacted with your business and how likely they are to make a purchase
5. Besides email, you can also use SMS, Facebook Custom Audiences, and on-site messaging
Pros & cons
Pros:
✅ Strong automation features
✅ Customer support is friendly and responsive
Cons:
❌ Lite plan is limited (and requires Lite+ upcharge)
❌ Gets expensive quickly (with big price jumps due to contact size)
Pricing
👉 NO free plan available.
👉 Lite: $29+ per month
👉 Plus: $49+ per month
👉 Professional: $149+ per month
4. AWeber
In email marketing, it is important to have professionally designed, on-brand emails. This is where AWeber shows the most strength, as its email editor integrates well with Canva (a popular graphic design tool).
In addition to an extensive library of email templates, AWeber offers a number of tutorials to help you get started faster. Moreover, they have excellent deliverability, so you can rest assured that your emails will reach your customers.
Key features
1. A drag-and-drop email editor that comes with 600+ pre-built email templates
2. Creating campaign-specific landing pages is easy with the landing page editor
3. Target specific customers with email segmentation
4. Recover abandoned carts or welcome subscribers with automated email campaigns
5. You can reach your shoppers in more ways with web push notifications
Pros & cons
Pros:
✅ Large library of email templates
✅ Includes web push notifications
Cons:
❌ Segmentation options are limited until the higher plans
❌ Free plan has limited features
Pricing
👉 Free plan available.
For 500 subscribers, paid plans are as follows:
👉 Lite: $12.50 per month
👉 Plus: $20 per month
👉 Unlimited: $899 per month
Our Top Recommendation for Amazon Sellers
Based on our experience at intelliRANK, we’ve tested a variety of platforms to communicate with microinfluencers and with our customers, such as:
👉 ActiveCampaign
👉 AWeber
👉 Mailchimp
👉 Zoho
👉 Klaviyo
👉 Omnisend.
It has been an amazing experience working with all of them, and we are truly satisfied. That's why we're eager to recommend and promote them as affiliates.
But if we were to pick one that had the best deal and quality, Omnisend would be our top choice, especially for Amazon Sellers.
Besides having affordable pricing options, it also has easy-to-use tools that are very easy to learn, even if you've never used email marketing before.
So if you want to kickstart email marketing for your business, and you're looking for an email software provider that offers everything you'll need to build a high-converting list, check out all the benefits Omnisend can offer.
If you choose Omnisend to help you leverage the power of email, we also have an exclusive 20% discount for you!
Just make sure you add this code at the checkout: P-20OFF3MINT
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