CTR is the first step in the Amazon sales funnel. If shoppers scroll past your product in search results, it doesn’t matter how amazing it is—they’ll never see your page.

Signs Your CTR Is Low:

❌ Sponsored Product Ads show high impressions but few clicks

❌ Organic traffic is declining despite stable ranking

❌ Competitors have more appealing images or titles

How to Fix It:

✔️ Test a new main image that is clean, bright, and shows the product in real-life use

✔️ Optimize your title with high-converting keywords, keeping it readable

✔️ Ensure pricing is competitive or offers clear value

✔️ Run A/B tests (using Brand Registry tools) for images and titles

CTR optimization ensures your funnel starts strong: shoppers must notice your product before they can buy it.

Signs Your Conversion Rate Is Low:

❌ Sessions are healthy but conversion rates are below 10% or category average

❌ Ad clicks don’t translate into purchases

❌ You can’t maintain ranking because sales velocity is low

How to Fix It:

✔️ Rewrite bullet points to focus on benefits: answer “what’s in it for me?”

✔️ Use A+ Content to build trust and communicate your brand story

✔️ Include lifestyle images to show your product in context

✔️ Add product videos if you’re Brand Registered

A strong listing turns casual visitors into buyers. Conversion rate optimization directly increases the ROI of every click, paid or organic.

Even the best listing won’t succeed if no one sees it. 

Amazon PPC (Pay-Per-Click) is the engine that drives traffic to your optimized listings. But running ads without a strong listing is like pouring water into a leaky bucket—most of your investment is wasted.

A well-structured PPC campaign feeds your organic ranking by boosting sales velocity, while an optimized listing ensures that traffic converts into profit.

Let’s break down the 7 most effective PPC strategies for 2026.

Example: New products may run both Sponsored Products and Video Ads aggressively for 30 days, while mature products focus on defending high-converting keywords.

Not all placements are equal. Top-of-search ads usually convert better than product page ads, though they cost more.

Tips:

✅ Increase bid multipliers for high-converting spots

✅ Reduce spend on low-performing placements

✅ Review placement reports weekly

Strategic bidding maximizes ROI while controlling ad spend.

Negative keywords prevent wasted spend on irrelevant searches.

Example: Selling premium yoga mats? Exclude “cheap yoga mats”.

Action Steps:

✅ Review Search Term Reports weekly

✅ Add non-converting or irrelevant terms as negatives

✅ Redirect budget to profitable clicks

This ensures every dollar is spent on traffic with a high chance of converting.

Product targeting allows your ads to appear on competitor pages or complementary products.

✅ Competitor Targeting: Win customers from lower-rated or higher-priced competitors
✅ Complementary Targeting: Cross-sell on items often bought together

Example: A chef knife seller could target cutting boards or knife sharpeners for cross-sales.

Sponsored Products are only the start. Sponsored Brands and Video Ads increase reach and engagement.

✅ Sponsored Brands: Show multiple products and build brand recognition
✅ Video Ads: Short, 15–30 second clips drive high engagement and CTR, especially on mobile

Use these formats to boost visibility and cross-sell your products effectively.