That’s why, if you're a seller, this is a once-a-year shot to:

✅ Launch or re-launch a product with built-in momentum
✅ Tap into Amazon’s surge of Prime-only traffic
✅ Spike your conversions, boost your organic rank, and score reviews
✅ Scale without extra effort, if you play your cards right

Let’s break down how to do just that.

First, they want urgency. 

Prime Day deals are time-limited and quantity-limited, and buyers know it. This creates a high-conversion environment—but only for sellers who make the urgency clear. If your deal ends in 6 hours or stock is limited, say so. 

Second, they look for value. 

Not just a discounted price, but a product that feels worth paying for. 

Strong reviews, polished branding, clear features, and benefit-driven bullets make the difference between browsers and buyers. Make sure your listing answers the one question every shopper asks themselves: Is this worth it?

And finally, trust. 

Prime shoppers move quickly, but they’re not reckless. If your listing has poor images, low reviews, or generic copy, you’ll lose them. High-quality photos, real customer reviews, and transparent return policies help build trust fast.

And one more thing—speed matters. If your product isn’t Prime-eligible, consider switching to FBA before the sale. 

Many shoppers filter by Prime-only items. Fast shipping is more than a convenience—it’s a conversion trigger.

Coupons, lightning deals, and Prime-only discounts are powerful on their own—but stacked together, they can trigger an emotional “I have to buy this now” response. 

Try offering a 20% Prime Exclusive discount plus a $5 coupon. You’ll attract more traffic and give shoppers that extra push to buy.

Many sellers forget to update their back-end keywords and search terms before Prime Day. 

This is a huge miss. Prime Day brings a flood of new search queries, many of them seasonal or deal-related. 

Make sure your listing is optimized for long-tail keywords, relevant competitor terms, and even Prime Day-specific phrases like “top-rated Prime deal.”

Avoiding these mistakes isn’t hard—but it requires planning.

You’ve got the discounts lined up, your inventory is ready, the images are polished, and your backend keywords are optimized. 

But here’s the truth: even the most prepared sellers often overlook one of the most powerful levers for success on Prime Day—real user engagement before the event begins.

Why does that matter?

Because Amazon doesn’t just reward deep discounts—it rewards conversion rates, relevance, and sales momentum. And that kind of momentum doesn’t start on July 8th. It starts weeks before.

If your listing is cold—no traffic, no recent reviews, no engagement—it will be buried under the weight of more active competitors. That’s why the smartest sellers today are warming up their listings with Product Testing Campaigns in the weeks leading up to Prime Day.

This strategy is a complete feedback and ranking system that puts your product in front of real users, collects insights that help you improve fast, and—most importantly—drives orders that contribute to your keyword rank.

Think of it like mystery shopping for your Amazon listing, but laser-focused on results.

If you want to show up on Page 1 when customers type in your most important keywords, this is the strategy that can get you there.

Let’s break it down.

Beyond the qualitative feedback, you’ll also be able to monitor how their purchases affect your product’s ranking for your chosen keywords.

Goal: Use feedback to refine your offer and track ranking movement to measure the campaign’s effectiveness.

By completing these 4 steps, you're not just running a campaign—you’re gathering data, building momentum, and positioning your product for success before Prime Day even starts.