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Stay Ahead of Competitors on Amazon: Why 3D Content is a Must for Sellers
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While high-quality images, informative product descriptions, and A+ Content are a must for your listings, these might not be enough for certain products, now that competition has increased and customers need more reassurance that your product is exactly what they need.
That’s where 3D content and Augmented Reality (AR) come in.
By integrating these technologies into your Amazon listings, you can allow potential buyers to interact with your products in a more immersive way—whether it’s virtually trying on a pair of sunglasses, seeing how a piece of furniture fits in their living room, or inspecting a product from all angles before making a purchase
This guide will walk you through what 3D content and AR are, how they work, why they’re beneficial, and how you can integrate them into your Amazon listings effectively.
What is 3D Content?
Unlike traditional 2D product images that only provide height and width, 3D content adds depth and dimension, making the product view more realistic and interactive.
Customers can rotate, zoom, and examine products from different angles, offering a much better visualization than static images alone.
For example, if you’re selling shoes, customers can see them from every angle before deciding on a purchase. If you’re selling home decor, customers can use AR features to visualize the item in their home.
3D content typically includes:
- 360-degree product views that allow customers to spin and rotate products.
- Interactive animations that demonstrate how a product works.
What is Augmented Reality?
Augmented Reality (AR) enhances the real world by overlaying digital content, such as 3D models, onto a live environment using a smartphone, tablet, or AR glasses. Unlike Virtual Reality (VR), which immerses users in a fully digital space, AR interacts with the real world, creating an interactive shopping experience.
Amazon's AR features allow customers to:
- Try on products like sunglasses, watches, or shoes digitally.
- Visualize home goods or furniture in their space before purchasing.
This interactive experience builds trust and improves purchase confidence, reducing returns and increasing conversions.
Why Should You Add 3D Content to Your Amazon Listings?
Adding 3D content to your Amazon listings provides numerous benefits:
1. Increased Engagement & Conversion Rates
Amazon reports that customers who use AR to view products are twice as likely to convert compared to those who don't.
2. Enhanced Customer Experience
With 3D content, shoppers can engage with products in a more dynamic way, leading to higher satisfaction and lower return rates.
3. Competitive Advantage
Stand out from competitors by offering a richer product experience, which can be a key differentiator in crowded markets.
4. Trust & Purchase Confidence
Customers feel more confident about their purchases when they can see exactly how a product looks and functions.
5. Improved Mobile Shopping Experience
More shoppers are using mobile devices to browse Amazon. AR features allow them to interact with products without needing a desktop view.
6. Amazon's Own Data Supports It:
- Amazon saw an 8X increase in customers using AR between 2018-2022.
- Products using AR experiences saw an average 9% increase in sales.
How to Create and Add 3D Content to Your Amazon Listing
Currently, only brand-registered sellers can upload 3D content to their Amazon listings. There are 2 ways you can do this:
1. Use Amazon’s Mobile 3D Scanning (For iOS Users)
Amazon allows certain products to be scanned directly within the Amazon Seller app (iOS only) to create 3D models:
- Open the Amazon Seller App.
- Select Create 3D Models from the main menu.
- Choose the eligible product to scan.
- Follow the instructions to scan the product (takes about 5–10 minutes).
- Amazon generates the 3D model within 24–72 hours.
2. Hire a 3D Content Creator
If your product is not eligible for mobile scanning, you can work with a professional 3D modeler. Amazon has pre-vetted third-party services you can hire, such as Hexa, Loft3Di and SuperDNA 3D Lab.
Ensure the creator follows Amazon’s 3D Model Guidelines to avoid rejection.
After that, all you have to do is upload your 3D content to Amazon Seller Central:
- Log in to Amazon Seller Central.
- Go to Menu > Catalog > Upload Images.
- Click on Image Manager.
- Select your product and go to the 3D Model tab.
- Click Upload 3D Model.
- Submit for Amazon’s approval.
Once approved, the 3D content will be available on your product listing, allowing customers to interact with your product in an immersive way.
How to Overcome The Most Common Challenges
While 3D content and AR can significantly boost engagement and conversions, Amazon sellers often face challenges when integrating these technologies into their listings, such as:
1. High Production Costs
Creating 3D models and AR experiences can be expensive, especially for small businesses. If you can’t use Amazon’s mobile scanning, hiring professionals may not always be within budget.
💡 Solution: Start with a few best-selling products and test their impact before investing in your entire catalog. Look for budget-friendly 3D modeling services or explore DIY solutions using cost-efficient tools.
2. Technical Complexity
Not every seller has the technical expertise to create and upload 3D models.
💡 Solution: Use Amazon’s pre-vetted 3D model service providers or partner with freelancers who specialize in Amazon’s 3D requirements. Additionally, Amazon provides detailed guidelines to make the process easier.
3. Approval Delays from Amazon
Amazon has strict guidelines for 3D content submissions, and sometimes approvals can take longer than expected.
💡 Solution: Ensure your 3D models meet all of Amazon’s specifications before submitting them. If a model is rejected, carefully review Amazon’s feedback and make necessary adjustments promptly.
4. Customer Adoption & Awareness
Even with AR features enabled, some customers may not be aware of or know how to use them.
💡 Solution: Include a brief tutorial in your product description or images on how to use the “View in Your Room” or “Virtual Try-On” features to encourage more customers to engage with your 3D content.
3 Future Trends in AR and E-commerce To Watch Out For
Augmented Reality and 3D content are rapidly evolving, and e-commerce is set to benefit from these advancements. What we talked about today is just the beginning, here are some future trends to watch out for:
1. AR in Voice Shopping
With the rise of voice assistants like Alexa and Google Assistant, AR and voice search will combine to create a seamless, interactive shopping experience. Customers might soon be able to ask their voice assistant to display a 3D product model in their living room before purchasing.
2. Virtual Stores & AR Showrooms
Retailers are beginning to experiment with fully virtual shopping experiences. In the near future, customers may be able to walk through an AR-powered virtual store, browsing products just as they would in a physical store.
3. Blockchain and AR Integration for E-commerce
Blockchain technology may play a role in ensuring product authenticity by allowing customers to scan a product in AR and verify its details through a secure, tamper-proof digital ledger.
Start Leveraging 3D Content and AR Today to Increase Amazon Sales!
3D content and AR are transforming how customers shop on Amazon.
If you're a brand-registered seller, now is the time to take advantage of this powerful tool to stand out! By enhancing customer experience and boosting conversions, 3D content can give your brand the competitive edge it needs to thrive in e-commerce.
Looking for more ways to smash your competition on Amazon?
Check out this blog post!
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