A well-executed Product Testing Campaign gives you an objective lens on your product—what works, what doesn’t, and what needs refining. Here’s why it should always come first:

Influencers have wide reach—and while that can be a good thing, it also means any product flaws they encounter are likely to be shared publicly. A poorly fitting lid, unclear instructions, or underwhelming packaging could easily become the focus of their content. 

Once negative impressions are out there, it’s hard to undo the damage. 

Product testing gives you a chance to catch and correct these issues in a controlled environment, ensuring that what influencers receive is polished, functional, and impressive right out of the box.

When you understand what real users genuinely appreciate—or struggle with—you can shape the influencer brief accordingly. Instead of leaving content direction up to chance, you can guide creators to focus on features that matter most. 

For instance, if testers repeatedly praise the battery life or ease of cleaning, you can ask influencers to showcase those aspects in detail. 

This leads to more compelling, relevant content that reflects actual buyer priorities and builds trust with potential customers.

Influencer campaigns often result in a sudden surge in traffic and sales. But if the product hasn’t been thoroughly vetted beforehand, this wave can quickly turn into a wave of returns, customer complaints, and negative reviews. 

Worse, a high return rate or poor review velocity can impact your Amazon account health and ranking. 

By resolving weak points during the testing phase, you ensure that new buyers have a positive experience—reducing the likelihood of post-purchase frustration and long-term damage to your brand.