👉 If a term has high impressions but no clicks, remove it. 

👉 If it generates clicks but no sales, add it as a negative. 

👉 If keywords overlap across campaigns, consolidate them.

Every wasted dollar today will cost more tomorrow. Streamlining now frees up spend for the keywords that actually drive conversions when traffic peaks.

Focus on reinforcing what already works.

Increase bids slightly on your best keywords to protect ranking, expand match types that bring profitable traffic, and keep Sponsored Brand or Display campaigns active to defend your presence.

Amazon favors consistency. 

Sellers who show stable performance before the rush are more likely to keep visibility when bidding competition explodes.

Placement tuning is one of the simplest ways to gain extra efficiency. 

👉 If your strongest campaigns perform best on Top of Search, increase your bid adjustment there. 

👉 If Product Pages deliver cheaper conversions, push more budget to that placement.

You need your best ads to appear where buyers are most likely to act.

Also, don’t overlook the days after Cyber Monday. Many shoppers who missed early deals are still ready to buy, often at higher profit margins.