Product Testing Campaign
Build Brand Awareness and Improve your Product
Imagine you have a wonderful, ground-breaking product idea that you’re ready to launch into the online marketplace. But how do you make sure people will actually buy your product? Through Product Testing Campaigns.
Today we’ll talk about how product testing campaigns can build brand awareness and help you improve your product. We will also discuss how to conduct a product testing campaign from scratch.
How does Product Testing work?
Product testing is a way of getting direct customer feedback on a product. Feedback can come from informal conversations, formal surveys, or even indirectly from online advertising clicks or website traffic.
You can test your products before and after launch, from the idea stage to the prototype stage to the final version. The purpose of product testing is to determine whether a product is viable from the beginning.
In the final stages of development, product testing identifies ways to further improve what’s already been built.
What are the benefits of Product Testing?
Getting an outside perspective on your product is crucial for your business planning. Also, you need to understand the market. If not, you may lose everything you invested in your online business.
Even though it may seem like a lot of work at first, planning and seeking out market insights will save you a great deal of time and money in the long run.
By running a product testing campaign, you can gain a lot of valuable insights that you can’t get any other way.
Why you should run a product testing campaign:
1. You will learn what the product testers think about your product.
2. You’ll know what you can improve in your product.
3. You will know what they think about the product listing, photos, overall shopping experience, and delivery.
4. You will receive opinions you would not have thought of before.
5. Social proof, as well as brand awareness – testers will spread the word about your brand and products.
6. You become more relevant on specific keywords, which helps your ranking strategy.
Product Testing As a Launching Strategy
Step 1: Market Research
Learn as much as you can about the market for your product as you develop your business idea. Get in touch with your customers, research your competition, and learn about industry trends.
Who are your customers?
You probably already have a general idea of your target market, but now is the time to dig deeper.
Google offers a variety of resources to help business owners learn more about their markets and customers. A number of these tools are available through Google Consumer Insights. Here are a few of them:
1. Shopping insights – allows you to compare trends in shopping categories with search volume, top brands, location interest, and device searches.
2. Find my Audience – lets you identify which customers are most relevant and valuable to you.
3. Think with Google – Find business-related articles and data points about consumer behavior.
Who are your competitors?
It is not a bad sign to have competition, as it means that your idea has commercial potential. In order to be successful, you’ll have to differentiate your business from those that already exist.
Learn from your competitors how they operate and communicate with their customers. Where can you find your competitors online? Are they mainly active on social media or do they have a website?
Pay close attention to what people are writing about your competitors, especially negative reviews if you can find them. Take advantage of your competitors’ shortcomings.
What are the trends in your industry?
Beyond the profiles of your competitors, you should also conduct market research to learn what’s new in your industry. Browse online forums and look for news articles.
Using keyword research, you can detect industry trends by finding out what terms people use to search for your product.
Step 2: Idea-Based Product Testing
The key to a successful online business is an idea that is well-tested and well-thought-out. To begin with, consider your idea from your customers’ perspective.
What will you do to provide value to your customers? Make sure your value proposition is clear and concise. Afterward, try implementing the strategies below to make your idea even better.
Talk to People
You need an outside perspective on your idea in order to make it as good as it can be. Start by talking to your friends, family, and acquaintances. You can send a brief summary by email if you wish.
The people most likely to buy your product are those within your target market. Depending on your resources, you could try to gather a focus group, people who are in your target market and can give you verbal feedback about your product.
Make sure to ask this key question:
“If this product were available today, would you buy it?”
You might be surprised at how many people are willing to share their insights. Maybe you’ll even come up with an entirely new product idea!
Are you having trouble finding people to talk to? Conduct a survey online. Make sure your friends share it so you can reach a wider audience. You can also use a paid service like Google Surveys to ask 10 questions at once.
Count the Clicks
Use digital data in addition to talking to people to get even more feedback. Start with an online presence.
Create a simple website that describes your product. Then, share it on social media. Use Google Analytics or another free tool to count the clicks. Along with seeing how many people visit your website, you’ll be able to learn more about who is interested in your product.
Additionally, you can run social media and Google search ads that point people to your website. Once again, you can track the clicks and see how much traction your idea is getting.
You will need to know how to create an effective PPC campaign if you want to reach a wider audience and control how much you spend.
Step 3: Prototype-Based Product Testing
As soon as you’ve done your research on the market and are sure you have a killer idea, you’re ready for product testing. A product test allows you to hone your idea, create several versions of your product, and determine which version is best by collecting feedback from potential customers.
Next, invite people to try it. Make sure you pick the right people to try your prototype. Ideally, the group should represent your target audience. If they like your product, they can tell others about it too.
After that, you can do a post-use survey. Make sure you ask your test group how the product works, what they think about the design, and how they feel about it.
Step 4: Market Testing
Market testing is the last step before full launch. Product testing and market testing are two different things. In product testing, you ask people for their opinions on the product.
Testing the market for your product involves launching it for a limited period of time in a limited area. Through market testing, you can see how the product performs in the marketplace.
Your market test should focus on the core aspect of your product. You can add more features or a more complete version later.
Although you do not receive direct feedback on specific aspects of your product that need to be improved, you may notice that it is performing better or worse than you had anticipated. Using this information, you can improve both your product and your marketing strategy.
Even the best ideas need polishing. Always test both your idea and your product, constantly improving your business based on the information you gather. As your business grows, you will be glad you put in the extra effort in the beginning!
We, at intelliRANK Agency, help Amazon sellers to generate visibility for their products through Product Testing Campaigns.
After the campaign is over, you can see how customers react to your product and also how the market reacts to your product.
In return, they’ll give you ideas on how to improve your product by answering questions about their experience with your product.
Feel free to reach out to us via email, Facebook Messenger, or by scheduling a ZOOM meeting if you need a product listing audit and a product testing strategy.
Public Relations Specialist