How Search-Find-Buy can Rank your Product on Amazon
Amazon has revolutionized the e-commerce landscape. From a shopper’s perspective, what they love about the online giant is how simple it is to find what they want and purchase it. But as anyone who does business with Amazon can tell you, maintaining a presence in the search results isn’t easy.
Today we will talk about S-F-B as a click-through funnel strategy that emulates a customer’s intent and brings you relevance and better ranking for your Amazon product listing.
Search-find-buy. You know that old online game? Well, it’s time for a remake. In this new landscape, it wasn’t enough to be “found” — now you need to be “searched”, ”more relevant than competitors” and “bought”.
Get on top positions with your product.
First of all, this ranking strategy is based on a very good keyword research. Once you have a keyword research done move on to the next steps and create a strategy by choosing some keywords that you want to focus on. The search volume of each keyword that you choose needs to match your strategic criteria and your campaign’s budget. The more estimated monthly searches it has, the more sales you need to complete on that specific keyword in order to get a better ranking position.
Once your strategy is ready, the next step will be getting customers to Search Find Buy your product.
If you’ve noticed how Amazon sellers like to launch products with a search-find-buy strategy, that’s because it’s actually providing a click-through for their products. The way this works is by directing customers to find your product with a specific keyword. At that point, they simply follow the trajectory of any organic buyer.
If you understand the way a consumer interacts with a brand on Amazon, it’s very easy to create an “organic” trajectory. Instead of just showing them exactly what is your product and what keyword they should use in the buying process, you explain them exactly what other competitor’s product they should add to cart together with your product. They need to spend a couple of minutes on your listing, to check all the pics and to read the product listing. Afterwards they need to check as well your 1-2 competitor’s listings and to decide that your product is the winner. Next, they remove from cart your competitor’s product and complete the buy with your product.
This strategy is very successful because it shows Amazon that your product is more relevant than your competitors and results in a higher conversion rate.
That is how an effective search-find-buy works. It doesn’t just simulate an organic click-through, it actually provides one. In the new era of e-commerce, retailers must emulate a complete buyer experience, including search for what the customer wants, comparing products and deciding which one is the best. Search is just as important as products and prices. It’s a central component to a brand’s customers’ journey.
This is a great way to get a product ranked and seen by potential customers who are searching for the specific product you sell. It’s going to save you money in the long run because you don’t have to spend as much on Amazon ads. It’s also going to help you rank faster and get organic sales.
By ranking higher on Amazon, you can boost your sales and get more organic traffic, without having to spend a ton of money on advertisements, sponsored products, or getting reviews. This is a very affordable strategy that still delivers results if you use it wisely.
There are many different methods to build an authentic shopping experience. You can use various types of marketing channels to build a funnel to accomplish the sale. Facebook Groups, Messenger, and Facebook chat bots are just some of the tools that help brands offer immediate support process.
Nowadays, Amazon is the most powerful shopping engine in the world, offering a very sophisticated SEO process to get products into its front page. When it comes to executing a search-find-buy strategy, a simple buy action on the product page doesn’t suffice. Instead, it’s important to consider additional tactics. Make sure you create instructions for your customers that follow the path of any organic buyer. Always make customers spend time on your listing as well as comparing your product with some of your competitor’s product. At that point, they can complete their purchase. It’s tough to beat a real click-through!